OUR MISSION

OUR MISSION

Justin Gold looking up at an almond blossom tree. Wearing a light blue button up shirt.
Feeding Curiosity Since 2004

Sixteen years ago, my dream for Justin’s was to disrupt the food world by making more mindful and delicious nut butters. We started with a spark of curiosity. Could you take nut-butter on a bike ride? Could it be organic and crazy delicious? Why Not?!

Since then, Why Not?! has become our rallying cry for innovation and exploration. Insatiable curiosity and a willingness to go against the grind drives all of our environmental and social work, pushing us to think bigger, be better, and go further.

But we can’t do it alone. We’re building a collective that’s nuts about making the world a more resilient, well-fed place—and everyone is invited. From sustainable sourcing to pollinator protection, packaging waste to hunger relief, together we’re creating a better food system.

Because, Why Not?!
CHALLENGING OURSELVES
At JUSTIN'S®, we've never been the sit-back kind of company. We're always imagining,
doing, and exploring. Always challenging ourselves to do and be better. We take this approach
into every aspect of our business, from sourcing to packaging to employee well-being.
Ingredients & Sourcing

In order to make naturally delicious nut butters, snacks and organic nut butter cups, we’re constantly evaluating how we source ingredients. We’re always on the hunt for high-quality, sustainable ingredients, and we are not afraid to ask the tough questions about how they’re grown, handled and shipped.

At JUSTIN’S® we strive to source our ingredients as mindfully as possible and use organic ingredients whenever possible. All of our nut butter cups are made with organic ingredients and are USDA Certified Organic. While our nut butters and snacks are not certified, most of our secondary ingredients are organic.

JUSTIN’S® not only values mindfully-sourced ingredients, but also transparency. That’s why we strive to use sustainably sourced ingredients from domestic suppliers.

JUSTIN’S® is committed to sourcing the highest-quality ingredients, and we believe that people should be able to make informed choices about the foods they eat. That is why we only use Non-GMO Project Verified ingredients in our products.

From the beginning, JUSTIN’S® has been focused on the responsible sourcing of all our ingredients, including our palm oil, and we are constantly pushing the supply chain for advancements in this area. We are members of the RSPO (Roundtable on Sustainable Palm Oil), which currently represents about 20% of the total palm oil supply. The RSPO encourages sustainable growing practices and human rights initiatives at the farm level, while promoting education about the cultivation and use of certified sustainable palm oil. RSPO is the leading organization to date for sustainably sourced palm oil and JUSTIN’S® is proud to be among the companies who are actively involved.

At JUSTIN’S® we strive for sustainability and conscientiousness in all of our work. We are proud to source Rainforest Alliance Certified™ cocoa for our products. This organization goes to great lengths to ensure the safety and quality of the farms from where we source our cocoa. Rainforest Alliance accomplishes this by defining the criteria for suitable labor conditions, educating and training its farmers, and monitoring labor practices on farms through the certification audits and specific studies. Additionally, our chocolate is organic, which prohibits the use of pesticides and chemical fertilizers, thus increasing soil biodiversity.

Official logo for Rainforest Alliance in green

Sunny outdoor photo of Justin leaning in to look at pine bush
Ingredients & Sourcing

In order to make naturally delicious nut butters, snacks and organic nut butter cups, we’re constantly evaluating how we source ingredients. We’re always on the hunt for high-quality, sustainable ingredients, and we are not afraid to ask the tough questions about how they’re grown, handled and shipped.

Sunny outdoor photo of Justin leaning in to look at pine bush

At JUSTIN’S® we strive to source our ingredients as mindfully as possible and use organic ingredients whenever possible. All of our nut butter cups are made with organic ingredients and are USDA Certified Organic. While our nut butters and snacks are not certified, most of our secondary ingredients are organic. 

 

JUSTIN’S® not only values mindfully-sourced ingredients, but also transparency. That’s why we strive to use sustainably sourced ingredients from domestic suppliers.

JUSTIN’S® is committed to sourcing the highest-quality ingredients, and we believe that people should be able to make informed choices about the foods they eat. That is why we only use Non-GMO Project Verified ingredients in our products.

From the beginning, JUSTIN’S® has been focused on the responsible sourcing of all our ingredients, including our palm oil, and we are constantly pushing the supply chain for advancements in this area. We are members of the RSPO (Roundtable on Sustainable Palm Oil), which currently represents about 20% of the total palm oil supply. The RSPO encourages sustainable growing practices and human rights initiatives at the farm level, while promoting education about the cultivation and use of certified sustainable palm oil. RSPO is the leading organization to date for sustainably sourced palm oil and JUSTIN’S® is proud to be among the companies who are actively involved.

At JUSTIN’S® we strive for sustainability and conscientiousness in all of our work. We are proud to source Rainforest Alliance Certified™ cocoa for our products. This organization goes to great lengths to ensure the safety and quality of the farms from where we source our cocoa. Rainforest Alliance accomplishes this by defining the criteria for suitable labor conditions, educating and training its farmers, and monitoring labor practices on farms through the certification audits and specific studies. Additionally, our chocolate is organic, which prohibits the use of pesticides and chemical fertilizers, thus increasing soil biodiversity.

Most almonds in the world are treated with the chemical and known carcinogen propylene oxide (PPO). Instead of doing this, we’ve chosen to have all our almonds steam pasteurized.

Hand holding Justin's Honey Almond Butter Spread Squeeze Pack 1.15 oz
Packaging

How we package our products matters, because we want to feel as good about our packaging as we do about the products inside. By constantly exploring sustainable packaging solutions and educating our consumers on packaging waste, we’re working to create a better food system and reduce our impact on the environment.

Our jars are recyclable and are produced without the intentional addition of BPA, so that people can feel good every time they enjoy a jar of our nut butter.

We’ve partnered with How2Recycle and are adding their logo onto our packaging so that we can better communicate how to properly dispose of our packaging.

Our team is constantly looking for more sustainable options for our packaging. Since we know we can’t do it alone, we’ve partnered with sustainable packaging organizations to find more environmentally friendly solutions.

We’re constantly working on packaging solutions so we can feel as good about our packaging as we do the product inside. In 2010, we hosted the first-ever sustainable squeeze pack summit to discuss the state of the industry and how we can collectively make advancements in this space. We’ve made strides along the way, but a bio-based film that can hold nut butter still does not exist. Today, we are actively looking and testing different materials.

Packaging

How we package our products matters, because we want to feel as good about our packaging as we do about the products inside. By constantly exploring sustainable packaging solutions and educating our consumers on packaging waste, we’re working to create a better food system and reduce our impact on the environment.

Hand holding Justin's Honey Almond Butter Spread Squeeze Pack 1.15 oz

Our jars are recyclable and are produced without the intentional addition of BPA, so that people can feel good every time they enjoy a jar of our nut butter.

We’ve partnered with How2Recycle and are adding their logo onto our packaging so that we can better communicate how to properly dispose of our packaging.

Our team is constantly looking for more sustainable options for our packaging. Since we know we can’t do it alone, we’ve partnered with sustainable packaging organizations to find more environmentally friendly solutions.

We’re constantly working on packaging solutions so we can feel as good about our packaging as we do the product inside. In 2010, we hosted the first-ever sustainable squeeze pack summit to discuss the state of the industry and how we can collectively make advancements in this space. We’ve made strides along the way, but a bio-based film that can hold nut butter still does not exist. Today, we are actively looking and testing different materials.

Business Culture

Caring for our employees and our community is at the heart of who we are at JUSTIN’S®. Our company culture is built on the idea that if we work together, we can find simple, practical solutions to helping others— and have a good time doing it.

Workers moving parcels out of two big trucks on a sunny day in the middle of a grass field
Business Culture

Caring for our employees and our community is at the heart of who we are at JUSTIN’S®. Our company culture is built on the idea that if we work together, we can find simple, practical solutions to helping others— and have a good time doing it.

Workers moving parcels out of two big trucks on a sunny day in the middle of a grass field
GOING FURTHER TOGETHER
We strive to make more than delicious snacks; we strive to make a difference. JUSTIN'S® collaborates with non-profit partners, industry partners, employees, and our community to protect and improve food systems that feed all of us. Because the best way to go further is together.
Pollinator Conservation

Pollinators are responsible for one in three bites of food we eat, including almonds, honey and chocolate – three of our favorite foods here at JUSTIN’S®! But honeybees are dying off at a 44% rate per year. Without pollinators, there would be no JUSTIN’S® – now that’s nuts!

We’ve joined forces with national, state and local organizations that are working to protect pollinators through habitat conservation and expansion, sustainable agriculture, research and education.

None of it alone will solve the problem yet collectively, with your help, we can save the pollinators.

Our Partners:
      

A non-profit recognized internationally as a leader in pollinator conservation. Over the past four decades, they have focused on protecting endangered species and their habitats, produced groundbreaking publications on insect conservation, reducing pesticide use and impacts, and trained thousands of farmers to protect and manage habitat. 

A Colorado-based organization that works with both state and state government agencies and elected officials to encourage pollinator-friendly policies in land and facility management. 

Located in our backyard in Boulder, Colorado, Growing Gardens is a local non-profit dedicated to enriching lives through sustainable nutrition, experiential education, and urban agriculture. Our contribution and volunteer days helps to plant and maintain Growing Gardens Pollinator Garden and provide scholarships and classroom visits for over 800 children to learn about pollinator conservation. 

Bees on large pieces of honeycomb in a rectangular tray in an outdoor setting
Pollinator Conservation

Pollinators are responsible for one in three bites of food we eat, including almonds, honey and chocolate – three of our favorite foods here at Justin’s! But honeybees are dying off at a 44% rate per year. Without pollinators, there would be no Justin’s – now that’s nuts!

We’ve joined forces with national, state and local organizations that are working to protect pollinators through habitat conservation and expansion, sustainable agriculture, research and education.

None of it alone will solve the problem yet collectively, with your help, we can save the pollinators.

Bees on large pieces of honeycomb in a rectangular tray in an outdoor setting

A non-profit recognized internationally as a leader in pollinator conservation. Over the past four decades, they have focused on protecting endangered species and their habitats, produced groundbreaking publications on insect conservation, reducing pesticide use and impacts, and trained thousands of farmers to protect and manage habitat. 

A Colorado-based organization that works with both state and state government agencies and elected officials to encourage pollinator-friendly policies in land and facility management.

Located in our backyard in Boulder, Colorado, Growing Gardens is a local non-profit dedicated to enriching lives through sustainable nutrition, experiential education, and urban agriculture. Our contribution and volunteer days helps to plant and maintain Growing Gardens Pollinator Garden and provide scholarships and classroom visits for over 800 children to learn about pollinator conservation.

Justin crouching in front of a kid holding Justin's packaged goods as other people unload the truck
Hunger Relief

In a healthy and resilient food system, everyone should have access to nutritious food every single day, yet millions of Americans struggle with food insecurity, including children. We donate time, money and food to organizations that feed hungry kids and families in the US.

Our Partners:
      

Hunger Relief

In a healthy and resilient food system, everyone should have access to nutritious food every single day, yet millions of Americans struggle with food insecurity, including children. We donate time, money and food to organizations that feed hungry kids and families in the US.

Our Partners:
Conscious Alliance
Metro Caring
Harvest of Hope Pantry

Justin crouching in front of a kid holding Justin's packaged goods as other people unload the truck
Food System Education

From hands-on gardening experiences for children to community-based classes in regenerative agriculture, we support organizations that help people learn more about where their food comes from and how to raise it more sustainably.

Our Partners:
        

Team of people with masks on with their thumbs up, in front of a table with clementine bundles
Food System Education

From hands-on gardening experiences for children to community-based classes in regenerative agriculture, we support organizations that help people learn more about where their food comes from and how to raise it more sustainably.

Our Partners:
Whole Planet Foundation
Naturally Boulder
Thorne Nature Experience

Team of people with masks on with their thumbs up, in front of a table with clementine bundles
Calling All Nuts
Justin’s wouldn’t be Justin’s without our employees, nonprofit partners, friends, fans, and you. We’re grateful to everyone who has joined us on our journey. Let’s keep doing great things together.
Because, Why Not?!
Icon with Justin's logo in the center and Ingredients, Packaging, Culture, Education, Hunger Relief, Pollinators on the frame