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Justin’s Unwraps First Foil-Wrapped Organic Mini Peanut Butter Cups

Confection and Nut Butter Brand Proves Big Taste Comes in Small Packages at Natural Products Expo West 2015

Boulder, CO. (March 5, 2015) – Justin’s, maker of naturally delicious, high-quality nut butters and organic peanut butter cups, today introduces its latest, melt-in-your-mouth innovation to join its coveted confection line: Organic Mini Peanut Butter Cups. Available in dark and milk chocolate, the poppable and bite-sized versions of Justin’s finely-crafted organic peanut butter cups are 100 percent organic, gluten-free and made with Justin’s famous peanut butter and Rainforest Alliance Certified cocoa.

“We’ve taken everything you love about our original, two-pack Peanut Butter Cups and miniaturized it!” said Justin Gold, founder of Justin’s. “They were created with sharing in mind, and we can’t wait for you to unwrap what we consider to be our biggest, little pop-in-your-mouth innovation to date!”


Portable and sharable, Justin’s Organic Mini Peanut Butter Cups come individually wrapped in a 4.7oz stand-up bag. The design and packaging of the new product was developed to allow consumers to enjoy the organic treat anywhere and everywhere – perfect for mini cravings, baking, desk drawers and candy dishes.

These irresistible treats hit shelves this April with an SRP of $5.99-$6.99.

Get an exclusive sneak peak and be one of the first to taste Justin’s Organic Mini Peanut Butter Cups at Natural Products Expo West, booth #4478, Anaheim Convention Center, Anaheim, CA on March 6-8. For more information, product photos or an advance interview with Justin Gold, please contact Samantha Lutz: samantha@justins.com (212) 219-0321.

About Justin’s

Justin’s makes naturally delicious, high-quality nut butters and peanut butter cups that deliver great taste, unique texture and convenient nutrition. Established in 2004 in the home kitchen of health enthusiast Justin Gold, Justin’s supports an on-the-go lifestyle and was the first nut butter brand to market nut butters in single-serve squeeze packs. Justin’s peanut butter cups are USDA-certified organic and are made with Rainforest Alliance Certified cocoa. The nut butters are finely crafted with Justin’s one-of-a-kind grinding process to create an exceptional texture and flavor experience. All seven varieties offer a fiber-rich source of protein perfect for snacking anytime of the day. For more information, please visit Justin’s at www.justins.com, www.facebook.com/JustinsNutButter and www.twitter.com/Justins.