I’m the first to admit that I get excited about Easter for the candy, and more specifically, chocolate bunnies. But do you know the saddest part about chocolate Easter bunnies? THEY’RE HOLLOW. Excuse me, but something seems to be missing here? What is this? I prefer my chocolate filled with either 1) more chocolate or […]

Sixteen years ago, my dream for Justin’s was to disrupt the food world by making more mindful & delicious nut butters. It seemed like a lofty plan at the time, but with a lot of hard work, luck, and some pretty awesome people, we have embarked on an incredible journey of entrepreneurship, food exploration, and […]

Hi there. It’s me, Justin. Just here to give you a virtual hug in the form of a coloring page. If you and the kiddos have exhausted all indoor activities, I’ve got you. Click the links down at the bottom of the post to download and print these two coloring pages. All you need now […]

I wanted to take some stress out of holiday gifting, so I made you something…. They’re printable gift tags(!) for all of the Nut Butter Cups and Squeeze Packs you could be sharing. It’s a holiday treat that no one will want to exchange. Not to mention ridiculously low effort for you, but I’m not […]

It’s a well known fact that I dream of nut butter. What to put it in (Chocolate Nut Butter Cups, of course), what to put it on (practically anything), and what to cover it with next… Before I invented these delicious NEW Nut Butter Covered Nuts, I would dunk almonds and cashews one-by-one in a […]

I love Valentine’s Day, and it’s not because I love love, or I love chocolate. Hi, my name is Justin, and I not-so-secretly love crafts. I find slicing paper with brand new craft shears exhilarating. Folding, gluing, and taping bring me joy. I mean, crafting the most perfect nut butter cup in the kitchen is […]

Hi there, I’m Justin.  Guess what? I’m advertising for the first time ever! Now, I don’t have a lot of advertising experience, but I do have a lot of nut butter experience. Which sounds pretty weird, if you think about it, but in all my years in the nut butter industry, I’ve found it’s best […]

You know what scares me? The fact that I still find it somewhat difficult to color inside the lines. Don’t judge. I’m working on it. While I’m definitely more of a nut butter artist than a colored penciler, I do find coloring to be quite relaxing. They say coloring helps both kids and adults channel creativity […]

Have you been naughty or nice this year? Wait, that’s the wrong holiday…Either way, it’s an optimum time to start planning for Halloween. More specifically, what you’re going to eat around Halloween. Luckily, I’ve made it pretty easy with this collection of concoctions. They’re scarily delicious (and pretty darn cute). 1. Chocolate Hazelnut Cookie Monsters 2. White […]

1. Make PB&Js (or AB&Js!) for the week and throw them in the freezer, so they’re ready to go. 2. Freeze water bottles or juice boxes to use as an ice pack. 3. Be prepared with a stash of little notes, jokes and cards to place in your child’s lunchbox each day. Search for “Printable […]

Let’s just make this short and sweet, because you’ve got things to make (see below). It’s summer. Camp fires are a blazin’. Graham crackers and marshmallows are plentiful. And s’mores are on the brain. I’m a simple man, and the traditional graham and toasty marshmallow sammy (with a Peanut Butter Cup, of course) usually does […]

Get ready to whip up “the best thing you’ve ever made.” And that direct quote is very serious. Someone walked into the kitchen, snatched one of these babies, looked me straight in the eye and said “this is the best thing you’ve ever made.” To which I replied, “WHO SAID YOU COULD HAVE ONE OF THOSE?!” Juuuuuuust […]