JUSTIN'S STORY

“The most important thing is just to start. You will never end up anywhere if you don’t start somewhere. If I hadn’t started making jars, it wouldn’t have given me the opportunity to get to where I am today.”

Justin's signature in maroon red
Justin Gold, Founder
COMPANY STORY

We’ve come a long way since the days in Justin’s home kitchen. Follow along to see how Justin grew from making nut butter in his home kitchen to where we’re at today.

“I walked into the store and politely asked to speak with the buyer…he either thought my nut butters were a good idea or simply wanted to get rid of me…”

With innovative flavor profiles and distinct texture, Justin’s nut butters were an instant hit among the Boulder community. Justin used this success as leverage to convince local retailers to allow him to stock their shelves and demo the nut butters in store.

Justin's nut butter jars (16 oz) with its earlier package design stacked in the shelves of a grocery store
“Our hats are off to Whole Foods for recognizing the challenges small businesses face, and finding ways to help us grow efficiently”

JUSTIN’S® received the first Whole Foods Market’s Local Producer Loan in the grocer’s Rocky Mountain Region to expand production and take the company to the next level.

Sepia-toned photo of Justin holding packets of Justin's peanut butter spread squeeze pack with its initial package design
“Do you eat cake frosting for breakfast? I didn’t think so.”"

Justin released his irresistible, chocolaty line of nut butter: Chocolate Hazelnut Almond Butter. With over 50% less sugar than the leading brand, JUSTIN’S® was the first to offer a guilt-free alternative that was both nutritious and delicious.

Justin's Chocolate Hazelnut Butter and Chocolate Almond Butter in jar and spread squeeze pack 1.15 oz
Organic Mini Peanut Butter Cups

I took everything I love about my original Peanut Butter Cups and miniaturized them! What I consider to be my biggest, little innovation yet! My Mini Peanut Butter Cups are USDA certified organic, Rainforest Alliance certified and gluten-free.  They’re every bit as tasty as my original peanut butter cups with the added benefit of being smaller, more sharable, and let’s face it, adorable. 

Justin's Milk Chocolate PB Cups & Justin's Dark Chocolate PB Cups
Justin’s Goes Nuts For Bees

If you love food as much as I do, then you should love bees as much as I do. Bees are responsible for 1 in 3 bites of food we eat, including almonds, honey and cacao – three of my favorite foods. But with honey bees dying off at a rate of 44% per year, we can’t afford to sit by and do nothing. That’s why our team bee-lieves pollinators need us as much as we need them, and we’re all nuts for bees! Determined to help stop the decline we stepped up our support for our friendly pollinators by joining forces with organizations on a national, state, and local level to help restore, protect and conserve bees and other important pollinators. Our pollinator partners include: Xerces Society, People and Pollinators Action Network (PPAN), Growing Gardens and The National Honey Board.

Justin holding a honey bee panel in bee suit
Going Beyond the Peanut Butter Cup...

As the guy who brought the first organic peanut cups, it’s no secret that nut butter and chocolate are the my favorite combination. We took it to the next level with our Dark Chocolate Cashew Butter Cups and Dark Chocolate Almond Butter Cups! These nutty creations are made with high-quality, USDA certified organic dark chocolate that’s perfectly paired with just the right amount of Justin’s Cashew Butter and Almond Butter.

Justin's Dark Chocolate Cashew Butter Cups and Justin's Dark Chocolate Almond Butter Cups
Non-GMO Project Verification

At Justin’s, we are committed to sourcing the highest-quality ingredients and believe that people should be able to make informed choices about the foods they eat. That is why we only source GMO-free ingredients in our products, and we verified our entire product line through the Non-GMO Project in 2019.

Non GMO certification next to Justin's Milk Chocolate PB cups, Nut Butter, and Almond Butter squeeze pack
“I walked into the store and politely asked to speak with the buyer…he either thought my nut butters were a good idea or simply wanted to get rid of me…”

With innovative flavor profiles and distinct texture, Justin’s nut butters were an instant hit among the Boulder community. Justin used this success as leverage to convince local retailers to allow him to stock their shelves and demo the nut butters in store.

Justin's nut butter jars (16 oz) with its earlier package design stacked in the shelves of a grocery store
“Our hats are off to Whole Foods for recognizing the challenges small businesses face, and finding ways to help us grow efficiently”

JUSTIN’S® received the first Whole Foods Market’s Local Producer Loan in the grocer’s Rocky Mountain Region to expand production and take the company to the next level.

Sepia-toned photo of Justin holding packets of Justin's peanut butter spread squeeze pack with its initial package design
“Do you eat cake frosting for breakfast? I didn’t think so.”"

Justin released his irresistible, chocolaty line of nut butter: Chocolate Hazelnut Almond Butter. With over 50% less sugar than the leading brand, JUSTIN’S® was the first to offer a guilt-free alternative that was both nutritious and delicious.

Justin's Chocolate Hazelnut Butter and Chocolate Almond Butter in jar and spread squeeze pack 1.15 oz
Organic Mini Peanut Butter Cups

I took everything I love about my original Peanut Butter Cups and miniaturized them! What I consider to be my biggest, little innovation yet! My Mini Peanut Butter Cups are USDA certified organic, Rainforest Alliance certified and gluten-free.  They’re every bit as tasty as my original peanut butter cups with the added benefit of being smaller, more sharable, and let’s face it, adorable. 

Justin's Milk Chocolate PB Cups & Justin's Dark Chocolate PB Cups
Justin’s Goes Nuts For Bees

If you love food as much as I do, then you should love bees as much as I do. Bees are responsible for 1 in 3 bites of food we eat, including almonds, honey and cacao – three of my favorite foods. But with honey bees dying off at a rate of 44% per year, we can’t afford to sit by and do nothing. That’s why our team bee-lieves pollinators need us as much as we need them, and we’re all nuts for bees! Determined to help stop the decline we stepped up our support for our friendly pollinators by joining forces with organizations on a national, state, and local level to help restore, protect and conserve bees and other important pollinators. Our pollinator partners include: Xerces Society, People and Pollinators Action Network (PPAN), Growing Gardens and The National Honey Board.

Justin holding a honey bee panel in bee suit
Going Beyond the Peanut Butter Cup...

As the guy who brought the first organic peanut cups, it’s no secret that nut butter and chocolate are the my favorite combination. We took it to the next level with our Dark Chocolate Cashew Butter Cups and Dark Chocolate Almond Butter Cups! These nutty creations are made with high-quality, USDA certified organic dark chocolate that’s perfectly paired with just the right amount of Justin’s Cashew Butter and Almond Butter.

Justin's Dark Chocolate Cashew Butter Cups and Justin's Dark Chocolate Almond Butter Cups
Non-GMO Project Verification

At Justin’s, we are committed to sourcing the highest-quality ingredients and believe that people should be able to make informed choices about the foods they eat. That is why we only source GMO-free ingredients in our products, and we verified our entire product line through the Non-GMO Project in 2019.

Non GMO certification next to Justin's Milk Chocolate PB cups, Nut Butter, and Almond Butter squeeze pack