Can you believe school is starting up? That summer disappeared faster than a jar of Maple Almond Butter in my cabinet. Well, I guess it’s time to start thinking about school supplies, class schedules and packing lunches again.
While many of us think about what our kids will eat for lunch, we don’t have to worry about if our kids will eat.
Did you know that 100% of the students on Pine Ridge Indian Reservation in South Dakota are on the free and reduced lunch program, and may not get food at home on the weekends? It’s true.
That’s why we’re thrilled to team up with our non-profit partner Conscious Alliance and fellow Made To Matter brands, Suja, Plum Organics, KIND, BoomChickaPop and Hyland’s to launch a Backpack program in the hopes of providing better-for-you solutions for those in need.
This program is designed to support food-insecure children who rely on school meals and will send students home each Friday with a backpack full of food for the weekend all year long. While similar programs typically offer packaged food options high in added sugar, sodium and artificial ingredients, the 250 students at Loneman School will receive backpacks full of our nut butters and other nutritious (and delicious) products for the whole family. And, because, creating a healthier lifestyle is not all about food, the kits will also include health and fitness tips.
Conscious Alliance operates through ongoing food collection and hunger awareness programs, partially by organizing food drives at concerts and music events. The donations collected benefit local food pantries nationwide and economically isolated Native American reservations. To date, the organization has provided over 1.9 million meals to communities across the U.S. You can learn more about Conscious Alliance’s efforts to provide hunger relief and youth empowerment through the Backpack Program by visiting consciousalliance.org.